Bachelor of Business (Hons) in Marketing | University Technology of Sarawak (UTS)
Category: Degree
Specifications
省份/城市
Sarawak
授课语言
English
课程领域
Business & Management
开课
Feb
开课
Sep
课程
Degree
国家
Malaysia
骞村害瀛垂
Below 50k
Details
Duration
3 Years
Mode
Full Time
Campus
University Technology of Sarawak
Medium
English
Intake
February & September
Bachelor of Business (Hons) in Marketing | University Technology of Sarawak (UTS)
Bachelor of Business (Hons) in Marketing at University Technology of Sarawak (UTS) is a three-year, full-time, English-medium degree that develops competence in marketing principles, consumer behaviour, brand management, digital channels, and marketing strategy.
Students progress from principles of management, marketing and accounting to consumer behaviour, e-commerce, sales management, marketing research, integrated marketing communications, public relations, retailing, international marketing, and a two-part final-year project, followed by industrial training. Electives include product management, international business, services marketing, social media marketing, leadership, and occupational safety and health. Graduates are prepared for brand manager, digital marketer, marketing strategist, sales and account manager, and marketing entrepreneur roles.
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Filter Now →Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
STPM
Grade C (GP 2.00) in any two (2) subjects, plus a pass in Mathematics and English at SPM or equivalent
STAM
Grade Jayyid, plus a pass in Mathematics and English at SPM
UEC
Five (5) Grade B’s
Foundation
Matriculation / Foundation, min. CGPA 2.00
Diploma / Advanced Diploma
Equivalent to MQF Level 4 or 5
DKM / DLKM / DVM
Min. CGPA 2.50 (Senate approval), or CGPA 2.00 with at least 2 years related work experience
Other Qualification
Qualifications recognised by the Malaysian Government · Contact Us
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PTPTN
PTPTN cannot be selected together with the Free Tertiary Education Scheme (FTES).
Esquare waiver
Esquare waiver
RM 100
Tuition Fee Breakdown
Tuition Fee
RM 71,105
Resources Fee
RM 0
Deposit
RM 0
Application
RM 0
Registration Fee
RM 0
Student Association Fee
RM 0
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
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Programme Structure
Year 1 – Semester 1
| Code | Course | Credit |
|---|---|---|
| MBM3113 | Principles of Management | 3 |
| MBM3713 | Principles of Marketing | 3 |
| MBM3213 | Principles of Accounting | 3 |
| MBM3163 | Human Resource Management | 3 |
| MBM3323 | Business Communication | 3 |
| MBM3413 | Business Economics | 3 |
| MPU3412 | Co-curriculum | 2 |
Year 1 – Semester 2
| Code | Course | Credit |
|---|---|---|
| MBM3123 | Organizational Behaviour | 3 |
| MBM3733 | Consumer Behaviour | 3 |
| MBM3753 | E-Commerce | 3 |
| MBM3223 | Principle of Finance | 3 |
| MBM3513 | Applied Statistics | 3 |
| MBM3142 | Supervisory Skills | 2 |
| MBM3613 | Business Law | 3 |
Year 1 – Semester 3
| Code | Course | Credit |
|---|---|---|
| MPU3312 | Entrepreneurship Skills | 2 |
| MPU3183 | Penghayatan Etika & Peradaban (LS) / Bahasa Melayu Komunikasi (IS) | 3 |
| MPU3322 | Integrity and Anti-Corruption | 2 |
| UCS3152 | Business English | 2 |
Year 2 – Semester 1
| Code | Course | Credit |
|---|---|---|
| MBM3793 | Information Marketing | 3 |
| MBM3763 | Sales Management | 3 |
| MBM3783 | Social Marketing | 3 |
| MBM3723 | Strategic Marketing Management | 3 |
| MBM3523 | Marketing Research | 3 |
| MBE30*3 | Elective 1 | 3 |
Year 2 – Semester 2
| Code | Course | Credit |
|---|---|---|
| MBM3333 | Managing Cultural Diversity | 3 |
| MBM3813 | Integrated Marketing Communications | 3 |
| MBM3313 | Business Ethics | 3 |
| MBM3343 | Public Relations | 3 |
| MBM3913 | Final Year Project 1 | 3 |
| MBE30*3 | Elective 2 | 3 |
Year 2 – Semester 3
| Code | Course | Credit |
|---|---|---|
| MPU3193 | Falsafah & Isu Semasa (LS) / Pengajian Bahasa (IS) | 3 |
| UCS3312 | Green Technology | 2 |
| UCS3142 | Academic English | 2 |
| UCS3212 | Creativity and Innovation | 2 |
Year 3 – Semester 1
| Code | Course | Credit |
|---|---|---|
| MBM3773 | Brand Management | 3 |
| MBM3823 | International Marketing | 3 |
| MBM3743 | Retailing | 3 |
| MBM3923 | Final Year Project 2 | 3 |
| MBE30*3 | Elective 3 | 3 |
| MBE30*3 | Elective 4 | 3 |
Year 3 – Semester 2
| Code | Course | Credit |
|---|---|---|
| MBM3008 | Industrial Training & Reporting | 8 |
Elective Subjects
| Code | Course | Credit |
|---|---|---|
| MBE3013 | Product Management | 3 |
| MBE3023 | International Business | 3 |
| MBE3033 | Services Marketing | 3 |
| MBE3043 | Social Media Marketing | 3 |
| MBE3053 | Leadership | 3 |
| MBE3036 | Occupational Safety & Health Management Systems | 3 |
Future Career Prospect
Main Directions
- Brand Manager
- Digital Marketer
- Marketing Strategist
- Sales & Account Manager
- Marketing Entrepreneur
Sibu Living Expenses
If you live around Sibu near campus, here is a quick estimate of your monthly living expenses. Actual costs may vary based on lifestyle and accommodation choices.
Living Expenses Including Rent
RM 1,200 - RM 2,500 / Month
Rent/Month
RM 300 - RM 800
Food & Groceries
RM 400 - RM 600
Transportation
RM 50 - RM 100
Mobile Plan
RM 30 - RM 50
Entertainment & Others
RM 200 - RM 400
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