Bachelor of Commerce - Royal Melbourne Institute of Technology (RMIT) · Melbourne City

The Bachelor of Commerce at RMIT University is a three-year degree taught at the Melbourne City campus and shaped with industry partners for technology-driven commerce careers. Core study builds digital, analytical, and leadership capability through Enterprise AI and Business Analytics, Value-driven Marketing, Principles of the Economy, Responsible Leadership and Enterprise, International Business in the Digital Era, Digital Business Security and Risk Management, Financial Instruments and Technologies, Business Law, and Navigating Australian Commerce in the Digital Age. Together these subjects give you a shared foundation before you specialise through a major, minor pathways, and the Future of Commerce Project capstone.

• Enterprise AI and Business Analytics
• Value-driven Marketing
• Principles of the Economy
• Responsible Leadership and Enterprise
• International Business in the Digital Era
• Digital Business Security and Risk Management
• Financial Instruments and Technologies
• Business Law
• Navigating Australian Commerce in the Digital Age

The Future of Commerce Project is the programme capstone where you turn theoretical knowledge into practical problem solving with an industry-based brief. You investigate emerging commerce challenges, apply digital and analytical tools from earlier cores and your major, and present solutions that reflect how goods, services, and value exchange are changing. Working with authentic contexts helps you build a portfolio-ready story for graduate roles in finance, marketing technology, international business, analytics, or leadership pathways while meeting RMIT Melbourne City course rules for February or July intakes.

• Future of Commerce Project

This major blends business, technology, and law so you can govern digital risk in commercial settings. You study practical cybersecurity for business, legal considerations of artificial intelligence, big data and blockchain, business IT infrastructure, cybersecurity governance, and civil and criminal issues in the digital world, then complete a CyberSafety Project. Selectives such as Intellectual Property Law, Digital Economy and Blockchain Applications, and Blockchain for Business let you deepen specialist signals. The combination supports roles where compliance, cyber resilience, and commercial decision-making meet — a skill set that remains in high demand across sectors.

Core

• Practical Cybersecurity for Business
• Legal Considerations of Artificial Intelligence, Big Data and Blockchain
• Business IT Infrastructure
• Introduction to Cybersecurity Governance
• Civil and Criminal Issues in the Digital World
• CyberSafety Project

Selective

• Intellectual Property Law
• Digital Economy and Blockchain Applications
• Blockchain for Business

Gain in-depth knowledge of AI and advanced analytics, mastering essential technical skills that help you tackle complex business challenges and implement data-driven strategies to enhance operational efficiency. Prepare for diverse career opportunities across sectors with a focus on current and future trends in AI and analytics, so you remain at the forefront of the evolving marketplace. Core subjects move from introduction to business analytics and data management through digital business design, digital ethics, intelligent enterprise systems, generative AI applications, information systems solutions and design, and advanced business analytics inside the Bachelor of Commerce structure at Melbourne City.

• Introduction to Business Analytics
• Business Data Management
• Digital Business Design and Innovation
• Digital Ethics
• Intelligent Enterprise Systems
• Generative AI Applications for Business
• Information Systems Solutions and Design
• Advanced Business Analytics

Develop crucial skills in internationalisation, strategic decision-making, and adaptive thinking. Through hands-on experience and real-world case studies, you learn how to manage cross-border operations and collaborate with diverse teams. Dive into the complexities of international business and gain a solid understanding of how to operate across borders. Core study covers global business, Asian business practices, foreign direct investment, knowledge transfer in multinational enterprises, procurement and global sourcing, and the dynamics of global operations, with selectives in cross-cultural management, global trade operations, and entrepreneurship and global challenges.

Core

• Global Business
• Asian Business Practices
• Strategic Foreign Direct Investment of Firms
• Knowledge Acquisition and Transfer of Multinational Enterprises
• Procurement Management and Global Sourcing
• Managing Dynamics of Global Operations

Selective

• Cross Cultural Management
• Global Trade Operations
• Entrepreneurship and Global Challenges

Leadership & Strategy builds the personal insight, ethical judgement, and foresight needed to lead teams and organisations through change. You explore leadership identity, foundations of strategy and sustainability, leading effective teams, strategy in times of change, morals and ethics in leadership, strategic decision-making and foresight, leadership and intersectionality, and the dynamics of leadership and strategy. The major suits students who want commerce careers in management, organisational development, or strategy roles, and it pairs with the shared Bachelor of Commerce cores and the Future of Commerce Project so theory stays linked to practice at RMIT Melbourne City.

• Leadership, Self & Identity
• Foundations of Strategy & Sustainability
• Leading Effective Teams and Organisations
• Strategy in Times of Change
• Morals, Values & Ethics in Leadership
• Strategic Decision-making & Foresight
• Leadership & Intersectionality
• Dynamics of Leadership & Strategy

Acquire essential theoretical and hands-on skills to understand and influence consumer behaviour in today’s technology-driven marketing landscape. Personalise your degree by selecting electives in areas such as AI in marketing and customer experience management, allowing you to differentiate yourself in a competitive job market. Core subjects cover introduction to marketing technology, consumers and technology, marketing communication, digital marketing, market research, marketing analytics, and strategic marketing technology implementation, with selectives in artificial intelligence in marketing, omnichannel retailing, and customer experience strategy.

Core

• Introduction to Marketing Technology
• Consumers and Technology
• Marketing Communication
• Digital Marketing
• Market Research
• Marketing Analytics
• Strategic Marketing Technology Implementation

Selective

• Artificial Intelligence in Marketing
• Omnichannel Retailing
• Customer Experience Strategy

Learn from RMIT’s internationally recognised researchers in Economics and Finance, who bring quantitative expertise into every subject and keep the curriculum authentic and up to date. Gain real-world experience through projects and collaborations with industry partners, using tools and strategies applied by businesses and governments worldwide. Core study spans financial innovation and technology systems, business challenges in the digital economy, corporate finance, forecasting and quantitative analysis, big data and machine learning in society, equity investment and portfolio management, advanced financial analysis and modelling, and data modelling techniques for business.

• Financial Innovation and Technology Systems
• Business Challenges in the Digital Economy
• Corporate Finance
• Forecasting and Quantitative Analysis
• Big Data, Machine Learning and Society
• Equity Investment and Portfolio Management
• Advanced Financial Analysis and Modelling
• Data Modelling Techniques for Business

Alongside the commerce core and your chosen major you may complete a minor to broaden skills across digital, global, leadership, marketing technology, or quantitative pathways. Minors are chosen inside the formal course rules during enrolment planning and sit in Programme Structure rather than as a separate marketing block. Advisors help you sequence credit points and prerequisites so a minor supports your February or July intake timeline and does not delay graduation from this three-year full-time degree at Melbourne City. An interdisciplinary Regenerative Futures minor is also available under course rules.

• Cybersecurity Law & Governance
• Enterprise AI & Business Analytics
• International Business
• Leadership & Strategy
• Marketing Technology
• Quantitative Economics & Finance
• Interdisciplinary Minor: Regenerative Futures

A university elective sits inside the Bachelor of Commerce structure so you can sample a subject beyond the commerce core, major, minor, and selective lists while still meeting course rules. Electives are not listed as a separate marketing block on this page; they are chosen during subject planning with your advisor. Balance credit points, prerequisites, and capstone timing so the elective strengthens rather than delays your path to graduation at RMIT Melbourne City.

• University Elective