Bachelor of Business (Honours) in International Business and Marketing | Taylor's University
Specifications
Details
Bachelor of Business (Honours) in International Business and Marketing — Taylor's University. 3 years, face-to-face, English medium. Entry (as per university requirements): UEC — A pass with min. 5Bs including a minimum pass in Mathematics and English; A-Level — Minimum DD; STPM — Minimum CC; Pre-U — Pass any Taylor's Diploma programme with a minimum CGPA of 2.00; ATAR — Minimum ATAR 60; other qualifications — contact us. English requirement: refer to university's latest English requirement policy. Fees (indicative): Tuition RM 129,830; Deposit RM 0; Application Fee RM 650 (confirm latest amounts with E-Square). PTPTN (3-year tiers; choose Maximum / 75% / 50% below). International students: select International Student above and contact us for entry and fees.
Select your entry route below to see scholarship options. WhatsApp E-Square for details.
Careers (as on the course page): digital marketing specialist; entrepreneur; export & import manager; global brand manager; international brand manager; international business consultant; international trader.
Bachelor of Business (Honours) in International Business and Marketing | Taylor's University
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Select one qualification below to see scholarships. International students: contact E-Square for entry requirements and fees.
Notes
- Please refer to the latest university English requirement policy.
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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
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Programme Structure
- Accounting for Non-Specialists
- Introduction to Management
- Business Economics
- Principles of Marketing
- Introduction to Finance
- Quantitative Methods for Business
- Human Resource Management
- Understanding Entrepreneurialism
- Introduction to International Business
- Consumer Behaviour
- Marketing Analytics
- International Finance
- Integrated Marketing Communications
- Export Practices and Management
- Transnational Management
- International Economic Theory and Policy
- Interactive and Digital Marketing
- Strategic Management
- International Trade and Multinational Business
- Services Marketing
- Strategic Marketing Capstone Project
- Entrepreneurship Accelerator Project I
- Internship/Industry Immersion
- International Business Issues and Policies
- International Marketing
- Entrepreneurship Accelerator Project II
- Contemporary Issues in Marketing
Future Career Prospects
- Digital Marketing Specialist
- Entrepreneur
- Export & Import Manager
- Global Brand Manager
- International Brand Manager
- International Business Consultant
- International Trader
Living Expenses (Subang Jaya / Selangor)
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