工商管理（荣誉）学士学位，主修电子商务 | Asia Pacific University APU
Category: Degree
Specifications
省份/城市
吉隆坡
授课语言
英文
开课
三月
开课
七月
开课
九月
开课
十一月
课程
本科
国家
马来西亚
骞村害瀛垂
2万 - 4万 马币
Details
Duration
3 years
Mode
Physical
Campus
Kuala Lumpur
Medium
English
Intake
Mar, Jul, Sep, Nov
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Step 1
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
UEC
5Bs, Pass in Mathematics and English
A-Level
2D, Pass English & Mathematics at SPM/O-level
STPM
2C, Pass English & Mathematics at SPM
IB
Contact Us
OSSD/CIMP
Contact Us
Select Scholarship
Merit Scholarships
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
E-Square Waiver
E-Square Waiver
RM 500
Fee Breakdown
Tuition Fee
RM 99,800
Application Fee
RM 800
Library Deposit
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 101,100
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Degree Level 1
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Degree Level 2
- Common Modules:
- Behavioural Science in Organisation
- Operations Management
- Innovation Process
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
- Specialised Modules:
- E-Business Management
- Social Media & Communication
- E-Commerce
- Digital Marketing
- Elective Modules (Choose 1):
- Managing Finance OR Financial Management
- Internship (16 weeks)
Degree Level 3
- Common Modules:
- Strategic Management
- Venture Building
- Specialised Modules:
- Digital Strategy and Analytics
- Managing Change
- Investigations in Business Management
- Contemporary Management
- E-Business Procurement
- Enabling Technologies for Digital Marketing
- Global Marketing
- Business Management Project
- Elective Modules (Choose 2):
- Corporate Finance OR Building Customer Relationship
- Integrated Marketing Communications OR Retail Marketing Management
- MQA Compulsory Subjects:
- Appreciation of Ethics and Civilisation (M'sian Students)
- Malay Communication Language (Int'l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Future Career Prospects
Main Directions
- E-Business Manager
- Digital Marketing Executive
- Business Development Executive
- E-Commerce Specialist
- Project Manager
- Business Analyst
- Online Business Consultant
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