Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University APU
Category: Degree
Specifications
省份/城市
吉隆坡
授课语言
英文
开课
三月
开课
七月
开课
九月
开课
十一月
课程
本科
国家
马来西亚
骞村害瀛垂
2万 - 4万 马币
Details
Duration
3 years
Mode
Physical
Campus
Bukit Jalil
Medium
English
Intake
Mar, Jul, Sep, Nov
Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University APU equips you with contemporary media literacy, communication strategy, journalism, public relations, and digital content skills for today's communication industries.
Across three years, you will build foundations in media theory and communication practice, progress into journalism, social media, political communication, events and campaign planning, complete internship exposure, and graduate with advanced communication and integrated marketing capabilities.
Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University APU
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Entry Requirements
UEC
Minimum 5Bs including English
A-Level
2 Passes in any 2 subjects, with Credit in English at SPM/O-Level/IGCSE or equivalent
STPM
2 Passes with minimum Grade C (GP 2.0), with Credit in English at SPM/O-Level/IGCSE or equivalent
IB
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OSSD/CIMP
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Other Qualification
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Select Scholarship
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
E-Square Waiver
E-Square Waiver
RM 500
Fee Breakdown
Tuition Fee
RM 104,500
Resources Fee
RM 0
Library Deposit
RM 500
Application Fee
RM 800
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
i
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Course Structure
Degree Level 1
- Common Modules
- Fundamentals of Entrepreneurship
- Digital Illustration
- Graphic Design
- Intercultural Communication
- Specialised Modules
- Public Relations 1
- Contemporary Media Studies
- Advertising Principles and Practices
- Communication Theories
Degree Level 2
- Common Modules
- Innovation Process
- Visual Culture
- Specialised Modules
- Political Communication
- Journalism
- Social Media and Society
- Public Relations 2
- Strategic Event Planning
- Elective Modules
- Copywriting OR Digital Content Production
- Internship (16 weeks)
Degree Level 3
- Common Modules
- Venture Building
- Integrated Marketing Communications
- Specialised Modules
- Media Project
- Global Advertising
- Broadcast Journalism
- Investigations in Communication
- Audience Studies
- Crisis Communications
- Elective Modules
- Communication Strategy OR Advanced Copywriting
- MQA Compulsory Subjects
- Appreciation of Ethics and Civilisation (M'sian Students)
- Malay Communication Language (Int'l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Future Career Prospects
- Journalist
- Broadcast Journalist
- Public Relations Executive
- Social Media Manager
- Content Creator
- Advertising Executive
- Corporate Communications Executive
- Communication Officer (NGO / Non-profit)
Bukit Jalil Living Expenses
This programme is offered in Bukit Jalil. Below is an estimated range of monthly living expenses near campus. Actual expenses may vary depending on your lifestyle.
Living Expenses Including Rent
RM 1,200 - RM 2,500 / Month
Rent/Month
RM 300 - RM 800
Food & Groceries
RM 400 - RM 600
Transportation
RM 50 - RM 100
Mobile Plan
RM 30 - RM 50
Entertainment & Others
RM 200 - RM 400
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