Bachelor of Communication(Strategic Communication)(Hons) | MMU Multimedia University
Specifications
Details
Bachelor of Communication (Strategic Communication)(Hons) is a 3-year undergraduate programme offered by Multimedia University (MMU). The programme covers communication theories, media culture, intercultural communication, academic writing, workplace communication, stakeholders management, public relations strategies, media law, financial communication, mobile journalism, marketing communication strategies, integrated promotional communication, fundamentals of strategic communication, corporate communication, brand communication, communication research methodology, corporate writing, corporate strategy, capstone project, event planning and management, crisis communication strategy, and internship.
Graduates may pursue careers as corporate communication professional, journalist, advertising and sales promotion executive, strategic communication programme personnel, corporate communication officer, public information officer, and media broadcaster.
Is this course for you?
Student Type
Entry Requirements
Select Scholarship
PTPTN Loan Selection
Exclusive Grab Voucher
Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Cyberjaya Living Cost
If you live near MMU Cyberjaya campus, here is a quick estimate of your monthly living expenses, including various details. Actual costs may vary depending on your lifestyle.
Why apply through E-Square?
Apply through E-Square
- Team support to reduce uncertainty
- Clear, transparent process with no extra application service fees
- One-to-one application support throughout
- Help to identify and apply for suitable scholarships
- Accommodation and visa information and guidance
- Long-term partnerships and official channels with universities
Apply on your own
- Research admission policies, requirements and deadlines yourself
- Prepare, check and submit application materials yourself
- Communicate with the university and follow up on your own
- Search for scholarship information and eligibility on your own
- Handle accommodation, entry and visa matters yourself
- Deal with process or policy changes on your own
Course Structure
- Communication Theories
- Media Culture
- Intercultural Communication
- Academic Writing
- Workplace Communication
- Stakeholders Management
- Public Relations Strategies
- Media Law
- Financial Communication
- Mobile Journalism
- Marketing Communication Strategies
- Negotiation in Professional Contexts
- Integrated Promotional Communication
- Fundamentals of Strategic Communication
- Corporate Communication
- Digital Competency with Basic Programming
- Brand Communication
- Communication Research Methodology
- Corporate Writing
- Corporate Strategy
- Capstone Project
- Event Planning and Management
- Corporate Advertising
- Design Thinking for Strategic Communication
- Internship
- Sustainability Communication
- Strategic Thinking and Planning
- Crisis Communication Strategy
Future Career Prospects
- Corporate Communication Professional
- Journalist
- Advertising and Sales Promotion Executive
- Strategic Communication Programme Personnel
- Corporate Communication Officer
- Public Information Officer
- Media Broadcaster
View more about Bachelor of Communication(Strategic Communication)(Hons) | MMU Multimedia University on main site















