Bachelor of Business Administration (Honours) in Marketing | Southern University College (SUC)
Category: Degree
Specifications
Province/City
Johor
Language for Teaching
English
Field of Study
Economics and Management
Field of Study
News and Communications
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details
Duration
3 Years
Mode
Physical
Campus
Johor
Medium
English
Intake
Mar, May, Oct
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
SPM
-
UEC
5Bs
AND Credit in Mathematics and a pass in English at SPM level
AND Credit in Mathematics and a pass in English at SPM level
Other Qualification
Contact us
Select Scholarship
PTPTN Loan Selection
Maximum
Amount: 40,800
75%
Amount: 30,600
50%
Amount: 20,400
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 36,600
Resource Fee
RM 3,000
Deposit
RM 0
Application
RM 400
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total payable
RM 40,000
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Programme Structure
Compulsory
- Business Communication
- Business Ethics
- Business Law
- Business Statistics I
- Business Statistics II
- Cost & Management Accounting
- Fundamental of Financial Management
- International Business Management
- Introduction to Financial Accounting
- Management Information System
- Microeconomics
- Macroeconomics
- Organisational Behaviour
- Principles of Management
- Principles of Marketing
- Strategic Management
- Academic English
Core
- Advertising & Promotions
- Consumer Behaviour
- E-Marketing
- Entrepreneurship
- Green Marketing
- International Marketing
- Marketing Research
- Marketing Strategy
- Media Planning
- Professional Selling
- Public Relations
- Retail Marketing
- Services Marketing
Elective (Core)
- Basic Chinese / Chinese
Elective (Open) (Select Any Three)
- English Proficiency
- Events Management
- Financial Markets and Institution
- Human Resource Management
- Introduction to Psychology
- Malaysian Taxation
- Performance Management
- Public Speaking
Future Career Prospects
Main Directions
- Sales & Marketing Consultant
- International Marketing Executive/Manager
- Event Management Executive/Manager
- Business Development Executive/Manager
- Brand Executive/Manager
- Product Executive/Manager
- Advertising Executive/Manager
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