Bachelor of Arts (Honours) in Advertising and Branding | Sunway University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Apr
Course Start Date
Sept
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Course Start Date
Feb
Details
Duration
3 years
Mode
Physical
Campus
Subang Jaya
Medium
English
Intake
Feb, Apr, Sept
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Step 1
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
5Bs (Max 28 points)
A-Level
2D (Min 8 points)
STPM
Average C or CGPA 2.0
Pre-U
CGPA 2.0 (Related field)
Sunway Pre-U
CGPA 2.0 (Related field)
Other Qualification
Contact Us
English Requirement Details:
• IELTS 6.0 or equivalent
• MUET Band 4
• SPM English B+
• UEC English B4
• O-Level English (1119) Credit
• MUET Band 4
• SPM English B+
• UEC English B4
• O-Level English (1119) Credit
Select Scholarship
PTPTN Loan Selection
Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000
Exclusive Grab Voucher
Exclusive Grab Voucher
RM 100
Fee Breakdown
Tuition Fee
RM 96,740
Resources Fee
RM 12,600
Deposit
RM 1,000
Application Fee
RM 700
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 110,740
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Principles of Advertising
- Creative Thinking
- Designing with Type
- Graphic Communication
- Digital Photography
- Communication Theory and Practice
- Conceptual Art Direction
- Media, Culture & Society
- English for the Arts
Year 2
- Integrated Marketing Communication
- Global Branding and Identity
- Creative Copywriting
- Strategic Advertising Campaign
- Law & Ethics in Communication
- Digital Media Literacy
- Corporate Identity Design
- Free Elective 1
- Free Elective 2
- Communication Skills
Year 3
- Advertising Design & Production
- Advanced Graphic Communication
- Media Planning
- Research Methodology in Advertising
- Research Project in Advertising
- Final Year Project
- Industrial Training
- Discipline Elective 1
- Discipline Elective 2
- Electives (Choose 2):
- • Basic Narrative Analysis
- • Celebrity Culture
- • Event Management
- • Intercultural Communication
- • Introduction to Packaging
- • Investor Relations
- • Political Communication
- • Psychology in Communication
Future Career Prospects
Main Directions
- Advertising Executive
- Brand Manager
- Marketing Executive
- Creative Director
- Copywriter
- Media Planner / Buyer
- Digital Marketing Specialist
- Public Relations Executive
- Market Research Analyst
- Content Strategist
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