Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University APU
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Course Start Date
Mar
Course Start Date
Jul
Course Start Date
Sept
Course Start Date
Nov
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details
Duration
3 years
Mode
Physical
Campus
Bukit Jalil
Medium
English
Intake
Mar, Jul, Sep, Nov
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Step 2
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Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
UEC
5Bs, Including English
A-Level
2D, C in English at SPM/O-LEVEL/IGCSE
STPM
2C, C in English at SPM/O-LEVEL/IGCSE
IB
Contact Us
OSSD/CIMP
Contact Us
Select Scholarship
Merit Scholarships
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
E-Square Waiver
E-Square Waiver
RM 500
Fee Breakdown
Tuition Fee
RM 99,800
Application Fee
RM 800
Library Deposit
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 101,100
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Degree Level 1
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
- Specialised Modules:
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
Degree Level 2
- Common Modules:
- Visual Culture
- Innovation Processes
- Specialised Modules:
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
- Elective Modules (Choose 1):
- Copywriting and Creative Direction
- Digital and Experiential Advertising
- Internship (16 Weeks)
Degree Level 3
- Common Modules:
- Integrated Marketing Communications Practice
- Venture Building
- Specialised Modules:
- Crisis Communications
- Audiences and Fandom
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
- Elective Modules (Choose 1):
- Communication Audit and Strategy
- Persuasive Copywriting
Future Career Prospects
Main Directions
- Public Relations Executive
- Corporate Communication Officer
- Journalist
- News Anchor / Broadcaster
- Media Planner
- Social Media Manager
- Copywriter
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