Bachelor in Digital Communication (Advertising) with Honors ASU | Sunway University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Jan
Course Start Date
Jun
Course Start Date
Aug
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details
Duration
4+0 years
Mode
Physical
Campus
Subang Jaya
Medium
English
Intake
Jan, Jun, Aug
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Step 2
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Step 3
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
B in 5 subjects (Maximum 28 points from 5 Grade B subjects including English)
A-Level
Minimum 8 points
STPM
Average C or CGPA 2.00
Pre-U
CGPA 2.00
Sunway Pre-U
CGPA 2.00
Other Qualification
Contact Us
English Requirement Details:
• IELTS 6.0 or equivalent
• MUET Band 4
• UEC English B4
• O-Level English (1119) Credit
• MUET Band 4
• UEC English B4
• O-Level English (1119) Credit
Select Scholarship
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
Exclusive Grab Voucher
Exclusive Grab Voucher
RM 100
Fee Breakdown
Tuition Fee
RM 105,040
Resources Fee
RM 14,250
Deposit
RM 1,000
Application Fee
RM 700
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 120,990
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Introduction to Human Communication
- Film Appreciation
- Public Speaking
- Introduction to Psychology
- Survey of World Religion
- Principles of Sociology
- Principles of Advertising
- English 1
- Computer Application and IT
- Elective 1
- Elective 2
Year 2
- Organisational Behaviour
- Basic Mathematics
- Intercultural Communication
- Communication Theory
- Media and Society
- Communication Research Methods
- English 2
- Elective 3
- Elective 4
Year 3
- Marketing and Business Performance
- Advertising and Beyond
- Essentials of Global Marketing
- Essentials of Advertising and Marketing Communication
- Media Ethics and Diversity
- The Digital Audience
- Digital Media Literacy I
- Elective 5
- Elective 6
Year 4
- Business and Professional Ethics
- Visual Communication
- Digital Media Literacy II
- Digital Media and Freedom of Expression
- Search Engine and Research Strategy
- Social Media Campaign
- Digital Audience Analysis
- Internship
- Elective Subjects:
- Chemistry and Society
- Introduction to Environmental Studies
- Introduction to Macroeconomics
- US History to 1877
- Public Relations
- Introduction to Philosophy
Future Career Prospects
Main Directions
- Digital Advertising Specialist
- Social Media Manager
- Brand Strategist
- Copywriter
- Creative Director
- Digital Marketing Executive
- Media Planner / Buyer
- Campaign Manager
- Content Strategist
- Advertising Account Executive
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