Bachelor of Marketing (Hons) | Multimedia University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
Economics and Management
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Oct
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 Years
Mode
Physical
Campus
Cyberjaya
Medium
English
Intake
Apr, Aug, Oct
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Step 2
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Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
Contact Us
Select Scholarship
PTPTN Loan Selection
Not Applicable
No PTPTN loan available
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 12,900
Resources Fee
RM 1,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Accounting for Decision Making
- Business Law
- Principles of Finance
- Fundamentals of Marketing
- Managerial Statistics
- Management
- English for Business Communication
- Business & Society
- Fundamentals of Economics
- Web Design
- Elective 1
- Character Building
- Fundamentals of Digital Competence with Basic Programming
- Sustainable Society
- U3
Year 2
- Management Information System
- Organizational Behaviour
- Human Resource Management
- Entrepreneurship
- Business Analytics
- Mobile App Design & Development
- Strategic Marketing
- Multimedia Applications for Strategic Communication
- Digital Marketing
- Innovative Product Marketing
- Elective 2
- Elective 3
- Elective 4
- U1
- U2
- U4
Year 3
- Strategic Management
- Digital Transformation Technologies
- Sales & Professional Business Marketing
- Marketing Research
- Consumer Behaviour
- Brand Management
- Service Marketing
- Global Marketing
- Integrated Marketing Communications
- Industrial Training
- U1
Future Career Prospects
Main Directions
- Marketing Manager
- Marketing Executive
- Social Media creator/administrator
- SEO executive/specialist
- Marketing analyst
- Content marketer
- Digital strategist
- Product Specialist/Executive
- Brand Manager
- Public Relations Executive
- Corporate Communications Executive
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