Bachelor of Business Administration(Hons)(Digital Business Management) | Multimedia University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
Economics and Management
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Oct
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 Years
Mode
Physical
Campus
Malacca
Medium
English
Intake
Apr, Aug, Oct
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Step 2
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Step 3
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
Contact Us
Select Scholarship
PTPTN Loan Selection
Not Applicable
No PTPTN loan available
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 12,900
Resources Fee
RM 1,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- English for Business Communication
- Understanding Management
- Introductory Microeconomics
- Fundamentals of Marketing
- Financial Accounting for Managers
- Quantitative Analysis Models for Business
- Human Capital and Organisational Behaviour
- Finance Management
- Data Analytics and Business Intelligence
- International Business
- Entrepreneurship and Ethical Practices
- Business Risk Management
- Innovation Management
Year 2
- Digital Business
- Quality and Operations Management
- Global Finance
- Understanding Consumer
- Business Application Development
- Data Mining and Decision Support Systems
- Introduction to Financial Technologies
- Cybersecurity
- Introductory Macroeconomics
- Business Risk Management
- Business Research Methods
- Product and Service Marketing OR Promotional Marketing
- International Trade and Policy OR International Economics
- Supply Chain Management
- Social Media and Digital Marketing
Year 3
- Business Information Systems
- Management of Strategy
- Strategic Management Information Systems
- Project Management
- Digital Business Management Research Project
- Advanced Data Analytics for Businesses
- Web and Mobile Applications Development
- Industrial Training
Future Career Prospects
Main Directions
- Digital Communication Specialist
- Digital Marketing Specialist
- Digital Sales Manager
- Digital Business Consultant
- Project Manager
- System Developer
- Technology Manager
- Chief Information Officer
- Business Intelligence Analyst
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