Bachelor (Honours) in Business and Marketing | AIMST University
Category: Degree
Specifications
Province/City
Pulau Penang
Language for Teaching
English
Field of Study
Economics and Management
Course Start Date
Mar
Course Start Date
Aug
Course Start Date
Oct
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 years
Mode
Physical
Campus
Kedah
Medium
English
Intake
Mar, Aug, Oct
Is this course suitable for you?
Step 1
Check Entry Requirements
Review the academic qualifications needed for this course.
Step 2
Select scholarship and PTPTN
Step 3
Net Fees After Scholarship
Calculate your actual payable fees after scholarships and loans.
Step 4
Choose the Best Option
Compare courses and fees from other institutions, covering over 40 institutions and 100+ scholarships.
Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
UEC 5B
Unified Examination Certificate
STPM GPA 2.00 in two subject
SPM pass in English
Diploma CGPA 2.00
In relevant field
Foundation CGPA 2.00
In relevant field
English Requirement
- MUET: Band 3
Select Scholarship
PTPTN Loan Selection
Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 32,250
Application Fee
RM 100
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 32,350
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Economics
- Principles of Management
- Elements of Accounting
- Foundation of Marketing
- Essentials of Business Communication
- Financial Management
- Organizational Behaviour
- Business Statistics
- Entrepreneurship
- Operations Management
Year 2
- Marketing Planning & Management
- Business Ethics
- Consumer Behaviour
- International Business
- Digital Marketing
- Retail Management
- Sales Management
- Business and Cyber Law
- International Marketing
- Managerial Economics
- Business Research Methods
- Human Resource Management
- 1 elective subject*
Year 3
- Marketing Research
- Integrated Marketing Communication
- Strategic Management
- Management Information System
- Project / Seminar in Business and Marketing
- Business Analytics
- Industrial Training
- 1 elective subject*
Year 4
- Year 4 content will be added here
Future Career Prospects
Main Directions
- Marketing Officer / Executive
- Customer Service Executive / Consultant
- Telemarketing Officer
- Public Relations Officer / Executive
- Sales Coordinator
- Advertising Manager
- Brand/Product Manager
- Marketing Specialist
- Marketing Communication Executive
- Demand Planning Executive
- Events Marketing and Planning Executive
- Content Creations Developer
- Creative Marketing Executive
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