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Bachelor of Communication (Advertising) (Honours) | HCUC Han Chiang University College of Communication

Bachelor of Communication (Advertising) (Honours) | HCUC Han Chiang University College of Communication

Category: Degree

Specifications
Province/City
Penang
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Nov
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details

Bachelor of Communication (Advertising) (Honours) | HCUC Han Chiang University College of Communication
Duration
3 years
Mode
Physical
Campus
Penang
Medium
English
Intake
Apr, Aug, Nov

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Step 2
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Step 3
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Am I eligible?

UEC 5B
Including English
STPM 2C
Including English C in SPM
Diploma CGPA 2.00
Included English C in SPM
Foundation / Matriculation CGPA 2.00
Included English C in SPM
IELTS
Band 5
Other Qualification
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Select Scholarship

PTPTN Loan Selection

Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 36,360
Facilities Fee
RM 5,600
Library Deposit
RM 200
Application Fee
RM 400
DYal Award
RM 21,000
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 53,560
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Programme Structure

Year 1
  • Introduction to Advertising
  • Human Communication
  • Introduction to Graphic Design
  • Introduction to Broadcasting
  • Introduction to Marketing
  • Communication Theories
  • Introduction to Mass Communication
  • Visual Communication
  • Digital Photography
  • Copywriting
  • English for Communication
  • Presentation Skills
  • Negotiation Skills/Bahasa Kebangsaan A
  • Religious Philosophy
Year 2
  • Advertising: Media Planning
  • Introduction to Multimedia Design
  • Advanced Graphic Design
  • Advanced Multimedia Design
  • Media Law and Ethics
  • Brands & Branding
  • Qualitative Research Methods
  • Quantitative Research Methods
  • Academic Writing
  • Integriti dan Anti Rasuah/Self-development
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban/ BM Komunikasi 2
  • Elective 1
Year 3
  • Advertising Campaign I
  • Advertising Campaign II
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Motion Graphics
  • Public Speaking
  • Industrial Training
  • Elective 2
Internship
  • 4 month

Future Career Prospects

Main Directions
  • Advertising Executive
  • Copywriter
  • Art Director
  • Media Planner
  • Brand Manager
  • Creative Director
  • Digital Marketing Executive
  • Social Media Manager
  • Account Manager
  • Content Strategist
What to do next?
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