Bachelor of Public Relations (Honours) | HCUC Han Chiang University College of Communication
Category: Degree
Specifications
Province/City
Penang
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Nov
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 years
Mode
Physical
Campus
Penang
Medium
English
Intake
Apr, Aug, Nov
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Step 1
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
UEC 5B
Including English
STPM 2C
Including English C in SPM
Diploma CGPA 2.00
Included English C in SPM
Foundation / Matriculation CGPA 2.00
Included English C in SPM
IELTS
Band 5
Other Qualification
Contact us
Select Scholarship
PTPTN Loan Selection
Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 36,360
Facilities Fee
RM 5,600
Library Deposit
RM 200
Application Fee
RM 400
DYal Award
RM 21,000
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 53,560
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Programme Structure
Year 1
- Introduction to Public Relations
- Human Communication
- Introduction to Graphic Design
- Introduction to Digital Media
- Communication Theories
- Introduction to Mass Communication
- Visual Communication
- Media Relations
- Social Media Engagement
- Presentation Skills
- Corporate Writing
- English for Communication
- Negotiation Skills/Bahasa Kebangsaan A
- Religious Philosophy
- Elective 1
Year 2
- International Public Relations
- Event Planning and Management
- Media Law and Ethics
- Reputation Management
- Risk and Crisis Management
- Corporate Social Responsibility
- Integrated Marketing Communication
- Communication Research Methods
- Digital Marketing
- Academic Writing
- Research Project 1
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban/ BM Komunikasi 2
- Integriti dan Anti Rasuah/Self-development
- Elective 2
Year 3
- Public Relations Campaigns
- Public Sector and Non-For Profit PR
- Digital and Inbound Public Relations
- Research Project 2
- Public Speaking
- Industrial Training
- Elective 3
Internship
- 4 month
Future Career Prospects
Main Directions
- Public Relations Officer
- Media Relations Executive
- Corporate Communications Executive
- Event Coordinator
- Social Media Manager
- Communications Specialist
- Community Relations Manager
- Crisis Communications Consultant
- Public Affairs Officer
- Brand Strategist
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