Bachelor of Arts in Advertising (Honours) | Xiamen University Malaysia
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Feb
Course Start Date
Apr
Course Start Date
Sept
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details
Duration
3 Years
Mode
Physical
Campus
Millerz Square
Medium
English
Intake
Feb, April, September
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Step 1
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Step 2
Select scholarship and PTPTN
Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
Foundation
CGPA 2.00
Diploma
CGPA 2.00
UEC 5B
included English
STPM
GP 2.0 in any 2 subjects
A-level
2D in any subject
Other Qualification
Contact us
Select Scholarship
PTPTN Loan Selection
Maximum
Household income > RM 8,000
75%
Household income < RM 8,000
50%
Household income < RM 4,000
E-Square Waiver
E-Square Waiver
RM 0
Fee Breakdown
Tuition Fee
RM 81,000
Resource Fee
RM 0
Deposit
RM 0
Application Fee
RM 300
Hostel Application Fee (if needed)
RM 100
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 81,400
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Introduction to Communication
- Introduction to New Media Studies
- Media Law and Ethics
- Persuasive Communication
- Public Speaking
- Audiovisual Production
- Principles of Public Relations
- Media Writing
- Academic Writing
- Major Elective (Choose 1):
- International Communication
- Photograph
Year 2
- Human Communication
- Media Content Editing
- Organisational Communication
- Event Management
- Research Methods in Communication
- Public Relations Counselling
- Media Literacy and Critical Thinking
- New Media Marketing
- Screen Studies
- Major Elective (Choose 1):
- Intercultural Communication
- Rhetorical Criticism
Year 3
- Thesis Writing
- Media Management
- Social Media and Crisis Communication
- Industrial Training
- Major Elective (Choose 1):
- AI and Digital Communication
- Data Analytics and Visualisation for Corporate Communication
Career Pathway
Career Pathway
- Public Relations
- Media and Journalism
- Corporate Communication
- Social Media and Digital Communication
- Event Management
- Advertising and Marketing
- Education and Training
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