Top 30 Chinese Universities for Marketing
Marketing
Brand Management
| Rank | University |
|---|---|
| 1 | Peking University |
| 2 | Renmin University of China |
| 3 | Chongqing University |
| 4 | Shanghai University of Finance and Economics |
| 5 | University of International Business and Economics |
| 6 | Nanjing University |
| 7 | Wuhan University |
| 8 | Fudan University |
| 9 | Hunan University |
| 9 | Central University of Finance and Economics |
| 11 | Southwestern University of Finance and Economics |
| 12 | Huazhong University of Science and Technology |
| 13 | Sichuan University |
| 14 | Zhongnan University of Economics and Law |
| 15 | Jinan University |
| 16 | South China University of Technology |
| 17 | Jilin University |
| 18 | Nankai University |
| 19 | Zhejiang Gongshang University |
| 20 | Xiamen University |
| 21 | Dongbei University of Finance and Economics |
| 22 | Capital University of Economics and Business |
| 23 | Harbin Institute of Technology |
| 24 | Hohai University |
| 25 | North China Electric Power University |
| 26 | Huaqiao University |
| 27 | Shandong University of Finance and Economics |
| 28 | Northeastern University |
| 29 | Jiangxi University of Finance and Economics |
| 30 | Guangdong University of Foreign Studies |
1
Peking University
2
Renmin University of China
3
Chongqing University
4
Shanghai University of Finance and Economics
5
University of International Business and Economics
6
Nanjing University
7
Wuhan University
8
Fudan University
9
Hunan University
9
Central University of Finance and Economics
11
Southwestern University of Finance and Economics
12
Huazhong University of Science and Technology
13
Sichuan University
14
Zhongnan University of Economics and Law
15
Jinan University
16
South China University of Technology
17
Jilin University
18
Nankai University
19
Zhejiang Gongshang University
20
Xiamen University
21
Dongbei University of Finance and Economics
22
Capital University of Economics and Business
23
Harbin Institute of Technology
24
Hohai University
25
North China Electric Power University
26
Huaqiao University
27
Shandong University of Finance and Economics
28
Northeastern University
29
Jiangxi University of Finance and Economics
30
Guangdong University of Foreign Studies
Program Introduction
- The Marketing program integrates knowledge from economics, psychology, and management to cultivate versatile professionals who can engage in market research, brand management, sales management, and digital marketing in various enterprises and institutions.
- Core courses include: Marketing, Consumer Behavior, Market Research, Brand Management, Digital Marketing, Marketing Strategy, Advertising, Data Analysis and Visualization, Channel Management, E-commerce, Pricing Strategy, Cross-cultural Marketing, and Public Relations and Communication.
Research Directions
- Brand and Consumer Behavior Research
- Digital Marketing and Social Media Analysis
- Market Forecasting and Big Data Marketing
- Global Markets and Cross-cultural Communication
- Sales Management and Channel Development
Career Prospects
- FMCG/Internet/E-commerce: Brand Manager, Product Manager
- Consulting/Advertising Companies: Market Analyst, Planning Specialist
- Finance/Manufacturing/Healthcare: Marketing Specialist, Account Manager
- Entrepreneurship/New Media: Self-media Operations, E-commerce Manager
- Further study in graduate school/study abroad/civil service
Application Tips for International Students
- Language of instruction: Some universities offer English-taught programs, but most courses are in Chinese
- Application requirements: Basic knowledge of marketing and economics required
- Scholarship opportunities: Chinese Government Scholarship, Confucius Institute Scholarship, university-specific scholarships
- Ideal candidates: Students interested in marketing and brand management, with innovative thinking and communication skills
Why Study Marketing in China?
- Promising future: China's vast consumer market creates high demand for marketing professionals
- Practical opportunities: Numerous well-known enterprises offer internship and employment opportunities
- Career advantages: Rich employment opportunities in internet, e-commerce, and FMCG industries
ESquare Services
- Marketing program university selection and positioning
- Professional foundation enhancement guidance
- Application guidance for Chinese/English-taught programs
- Scholarship planning and interview preparation
- Study abroad settlement, accommodation, and visa services
Contact ESquare consultants now for personalized marketing study abroad plans and scholarship information:
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