Bachelor of Business - Swinburne University of Technology · Hawthorn, Australia

Core units build foundational skills in financial decision-making, economics, business digitalisation, management principles, sustainability and social impact, entrepreneurship, financial statistics, and marketing. You will develop the business literacy expected across Swinburne’s Bachelor of Business before specialising through your chosen major sequence. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

• Financial Information for Decision Making (ACC10007) — Core, 12.5 cp
• Economics for Business Decision Making (ECO10005) — Core, 12.5 cp
• Business Digitalisation (INF10024) — Core, 12.5 cp
• Contemporary Management Principles (MGT10009) — Core, 12.5 cp
• Business for Sustainability, Social Change and Impact (BUS10014) — Core, 12.5 cp
• Creative Mindset and Entrepreneurship (BUS10015) — Core, 12.5 cp
• Financial Statistics (FIN10002) — Core, 12.5 cp
• Marketing and the Consumer Experience (MKT10009) — Core, 12.5 cp

The Accounting major deepens financial reporting, auditing, and management accounting skills for public practice, corporate finance, and advisory roles. You will learn to interpret financial information and apply accounting standards valued by professional accounting employers. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Business Administration major develops organisational leadership, operations, and strategic planning skills across diverse industries. You will build competencies in coordinating teams, resources, and business functions for general management and administration careers. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Business Analytics and Analysis major focuses on data-driven decision-making, statistical modelling, and business intelligence tools. You will learn to translate data into actionable insights for analyst, consulting, and digital transformation roles. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Entrepreneurship major builds venture creation, innovation, and startup management skills from idea validation through launch and growth. You will develop the mindset and practical tools to found, scale, and lead new business ventures in competitive markets. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Finance major develops investment analysis, corporate finance, and financial markets knowledge for banking, funds management, and corporate treasury roles. You will apply quantitative and strategic finance skills valued by financial services employers. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Human Resource Management major focuses on talent acquisition, employee relations, performance management, and workplace law. You will develop people leadership and HR strategy skills for corporate, government, and consulting HR careers. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Logistics and Supply Chain Management major covers procurement, distribution, warehousing, and global supply chain coordination. You will learn to optimise operations and manage supplier networks for logistics, retail, and manufacturing employers. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Management major develops leadership, change management, and organisational behaviour skills for supervisory and executive pathways. You will learn to lead teams, drive performance, and implement strategy across public and private sector organisations. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Marketing major builds brand strategy, consumer behaviour, digital marketing, and campaign management skills. You will learn to design and execute marketing programs that connect products and services with target audiences across channels. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.

The Sports Management major combines business principles with sport industry operations, event management, and athlete and facility administration. You will develop skills for careers in professional sport, recreation, and sports marketing organisations. You will develop business, analytical, and leadership skills through case studies, projects, and assessments that prepare you for analyst, manager, consultant, and entrepreneur roles across Australia and internationally, supported by Swinburne’s AACSB-accredited business school and industry-linked curriculum.