Bachelor of Mass Communication (Honours) | Taylor's University
Specifications
Details
Bachelor of Mass Communication (Honours) — Taylor's University. 3 years, face-to-face, English medium. Entry (as per university requirements): UEC — Pass with min. 5Bs including English; A-Level — DD (2 subjects); STPM — CC; Pre-U — Pass with min. CGPA 2.00; ATAR — Min. ATAR 55; other qualifications — contact us. English requirement: refer to university's latest English requirement policy. Fees (indicative): Tuition RM 120,000 (9 semesters); Deposit RM 0; Application Fee RM 650 (confirm latest amounts with E-Square). PTPTN (3-year tiers; choose Maximum / 75% / 50% below). International students: select International Student above and contact us for entry and fees.
Select your entry route below to see scholarship options. WhatsApp E-Square for details.
Careers (as on the course page): campaign director; consumer advocate; corporate affairs manager; corporate communication manager; foreign affairs officer.
Bachelor of Mass Communication (Honours) | Taylor's University
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Select one qualification below to see scholarships. International students: contact E-Square for entry requirements and fees.
Notes
- Please refer to the latest university English requirement policy.
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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
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Programme Structure
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- Media Law & Ethics
- New Media and Society
- Research Methods
- Specialisation Modules
- FINAL PROJECT - Choose 1 out of 5 Modules
- Research Project
- Internship
Option 1: Digital Media Production
- Narrative Writing
- Digital Moving Image
- Digital Animation and Compositing
- Visual Storytelling
- Audience Studies
- Trends in New Media
- Digital Media Creative Project
Option 2: Journalism & Media Practice
- Journalism Fundamentals
- Newsgathering and Writing
- Narrative Journalism
- Broadcast Journalism
- Activism and the Media
- New Media Production
- Journalism Professional Practice
Option 3: Advertising & Brand Management
- Advertising Fundamentals
- Strategic Copywriting
- Creative Design for Advertising
- Brand Management
- Corporate Identity & Branding Design
- Media Planning and Analysis
- Advertising & Brand Management Collaborative Project
Option 4: Public Relations
- Public Relations Principles
- Promotional Writing
- Publicity And Media Relations
- Crisis Management
- Organisational Communication
- International Public Relations
- Public Relations Events Consultancy/Public Relations Consultancy
Future Career Prospects
- Campaign Director
- Consumer Advocate
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
Living Expenses (Subang Jaya / Selangor)
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