Bachelor of Mass Communication (Honours) in Public Relations and Marketing | Taylor's University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
News and Communications
Course Start Date
Feb
Course Start Date
Apr
Course Start Date
Sept
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 years
Mode
Physical
Campus
Subang
Medium
English
Intake
Feb, Apr, Sep
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
Pass with min. 5Bs including English
A-Level
DD (2 subjects)
STPM
CC
Pre-U
Pass with min. CGPA 2.00
ATAR
Min. ATAR 55
Other Qualification
Contact us
Select Scholarship
PTPTN Loan Selection
Not Applicable
No PTPTN loan available
Exclusive Grab Voucher
Exclusive Grab Voucher
RM 100
Fee Breakdown
Tuition Fee
RM 12,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- New Media and Society
- Media Law & Ethics
Year 2
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organisational Communication
- Introduction to Management
- Principles of Marketing
- Consumer Behaviour
- Relationship Marketing
- Research Methods
Year 3
- Final Project
- Research Project
- Professional Media Workshop
- Public Relations Consultancy
- Internship
Future Career Prospects
Main Directions
- Brand Manager
- Campaign Director
- Corporate Affairs Manager
- Corporate Communication Manager
- Foreign Affairs Officer
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