BA (HONS) In Marketing Management | Asia Pacific University APU
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Course Start Date
Mar
Course Start Date
Jul
Course Start Date
Sept
Course Start Date
Nov
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details
Duration
3 years
Mode
Physical
Campus
Kuala Lumpur
Medium
English
Intake
Mar, Jul, Sep, Nov
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Step 2
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Step 3
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Step 4
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Am I eligible?
UEC
5Bs, Pass in Mathematics and English
A-Level
2D, Pass English & Mathematics at SPM/O-level
STPM
2C, Pass English & Mathematics at SPM
IB
Contact Us
OSSD/CIMP
Contact Us
Select Scholarship
Merit Scholarships
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
E-Square Waiver
E-Square Waiver
RM 500
Fee Breakdown
Tuition Fee
RM 99,800
Application Fee
RM 800
Library Deposit
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 101,100
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Degree Level 1
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Degree Level 2
- Common Modules:
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
- Specialised Modules:
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Behavioural Science in Organisation
- Critical Thinking in Management
- Elective Modules (Choose 1):
- Managing Finance OR Financial Management
- Internship (16 weeks)
Degree Level 3
- Specialised Modules:
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Retail Marketing Management
- Leadership Theory and Practice
- MQA Compulsory Subjects:
- Appreciation of Ethics and Civilisation (M'sian Students)
- Malay Communication Language (Int'l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Future Career Prospects
Main Directions
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Product Manager
- Advertising Executive
- Public Relations Executive
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