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Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU

Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU

Category: Degree

Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Course Start Date
Mar
Course Start Date
Jul
Course Start Date
Sept
Course Start Date
Nov
Course
Degree
Country
Malaysia
Annual Course Fees
Between RM 20k - 40k
Details

Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University APU
Duration
3 years
Mode
Physical
Campus
Bukit Jalil
Medium
English
Intake
Mar, Jul, Sep, Nov

Is this course suitable for you?

Step 1
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Step 2
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Step 3
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Step 4
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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Am I eligible?

UEC
5Bs, Unified Examination Certificate
A-Level
2D, General Certificate of Education Advanced Level
STPM
2C, Sijil Tinggi Persekolahan Malaysia
IB
Contact Us
OSSD/CIMP
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Select Scholarship

Merit Scholarships

PTPTN Loan Selection

Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000

E-Square Waiver

E-Square Waiver
RM 500

Fee Breakdown

Tuition Fee
RM 102,200
Application Fee
RM 800
Library Deposit
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 103,500
Benefits via E-Square Application:
  • Scholarship up to RM 0
  • Voucher: RM 0

Course Structure

Degree Level 1
  • Introduction To Graphic Design
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Creative Project
  • Project Management
  • Digital Illustration
  • Fundamentals of Entrepreneurship
  • Elective Modules:
  • Motion Graphics
  • Public Relations
Degree Level 2
  • Common Modules:
  • Social Media
  • Professional Practice: Client & Agency Management
  • Brand Strategy & Application
  • Innovation Processes
  • Advertising: Media Planning and Purchasing
  • Creativity and Innovation
  • Visual Culture
  • Elective Modules:
  • Web Design & Development
  • Digital Film Production
  • Digital & Experiential Advertising
  • Packaging Design
  • Internship (16 Weeks)
Degree Level 3
  • Common Modules:
  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Research Project Report
  • Venture Building
  • Persuasive Copywriting
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project
  • Intellectual Property Basics
  • Exhibition Design

Future Career Prospects

Main Directions
  • Digital Marketing Executive
  • Social Media Strategist
  • Content Creator
  • Copywriter
  • SEO/SEM Specialist
  • Media Planner
  • Brand Manager
  • Advertising Account Executive
  • Creative Director
What to do next?
Already Applied?
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