This will provide you with a broad foundation for your study of business and commerce and expose you to several business disciplines. It will contribute breadth to your knowledge of business and commerce and develop your understanding of multi-disciplinary decision-making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

There are nine majors to choose from:

• Accountancy
• Applied economics
• Banking and financial management
• Business analytics
• Business and commerce studies
• Econometrics and business statistics
• International business management
• Management
• Strategic marketing
• Digital marketing (available as a major in 2024)
• Financial technology (Fintech) (available as a major in 2024)

The course develops through three themes:

A core digital media studies component provides you with a firm grasp of digital communication practice and research. You'll learn about the workings of social media platforms, how to construct and analyse digital objects such as memes, and how to design and execute a digital media research project.

A component that provides a broader grounding in communication and media studies will teach you the key concepts and developments in media studies. This ensures that you'll graduate with knowledge of how pre-digital and digital media systems are distinct from one another.

A professional practice component allows you to apply your knowledge of media systems to real-world situations calling for teamwork, policy design and advanced oral communication skills. You'll also gain valuable work experience by applying for an internship through our extensive network of industry partners.