Bachelor of Business Administration(Hons)(Digital Business Management) | MMU Multimedia University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
Economics and Management
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Oct
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 Years
Mode
Physical
Campus
Malacca
Medium
English
Intake
Apr, Aug, Oct
Bachelor of Business Administration (Hons) (Digital Business Management) is offered by Multimedia University (MMU) as a 3-year programme at the Malacca campus, fully taught in English. It combines business administration with digital business, data analytics and technology management to prepare you for roles in digital marketing, e-commerce and business intelligence.
The programme covers management, microeconomics & macroeconomics, marketing, finance, data analytics and business intelligence, digital business, innovation and risk management, and strategic management. You will learn to manage digital channels, analyse business data and lead digital transformation in organisations.
Is this course suitable for you?
Not sure whether this Digital Business Management degree is right for you?
Compare digital business and business administration programmes across universities, and find the most suitable study path for you.
Free Pre-assessment of Admission Requirements
Based on your background, we will check if you meet the entry requirements for this programme and similar digital business or business administration options.
Consult Now →
Compare Course Options
Analyze course tuition fees, scholarships, university rankings, etc., to find the optimal solution
Filter Now →
Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
Contact Us
Select Scholarship
PTPTN Loan Selection
Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 54,250
Resources Fee
RM 1,200
Deposit
RM 500
Application Fee
RM 570
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Why Apply Through E-Square?
Apply via E-Square
- Team assistance to reduce uncertainty
- Clear and transparent application process, no additional application service fees
- Full 1-on-1 application support throughout
- Assistance in understanding and applying for suitable on-campus and off-campus scholarships
- Provide information and guidance related to accommodation and entry visas
- Maintain long-term cooperation and official communication channels with local universities
i
Self-apply
- Need to research admission policies, application requirements, and deadlines independently
- Preparation, review, and submission of application materials need to be completed independently
- Need to communicate with the university and follow up on application progress independently
- Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
- Accommodation, entry, and visa-related matters need to be understood and handled independently
- If encountering changes in application procedures or policies, need to respond and resolve independently
About E-Square
E-Square Receives Widespread Attention from Malaysian Mainstream Media
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
Course Structure
Year 1
- English for Business Communication
- Understanding Management
- Introductory Microeconomics
- Fundamentals of Marketing
- Financial Accounting for Managers
- Quantitative Analysis Models for Business
- Human Capital and Organisational Behaviour
- Finance Management
- Data Analytics and Business Intelligence
- International Business
- Entrepreneurship and Ethical Practices
- Business Risk Management
- Innovation Management
Year 2
- Digital Business
- Quality and Operations Management
- Global Finance
- Understanding Consumer
- Business Application Development
- Data Mining and Decision Support Systems
- Introduction to Financial Technologies
- Cybersecurity
- Introductory Macroeconomics
- Business Risk Management
- Business Research Methods
- Product and Service Marketing OR Promotional Marketing
- International Trade and Policy OR International Economics
- Supply Chain Management
- Social Media and Digital Marketing
Year 3
- Business Information Systems
- Management of Strategy
- Strategic Management Information Systems
- Project Management
- Digital Business Management Research Project
- Advanced Data Analytics for Businesses
- Web and Mobile Applications Development
- Industrial Training
Future Career Prospects
- Digital Communication Specialist
- Digital Marketing Specialist
- Digital Sales Manager
- Digital Business Consultant
- Project Manager
- System Developer
- Technology Manager
- Chief Information Officer
- Business Intelligence Analyst
Malacca Campus Living Expenses
This programme is offered at MMU's Malacca campus. Below is an estimated range of monthly living expenses near campus, including key cost components. Actual expenses may vary depending on your lifestyle.
Living Expenses Including Rent
RM 1,200 - RM 2,500 / Month
Rent/Month
RM 400 - RM 1,100
Food & Groceries
RM 400 - RM 750
Transportation
RM 50 - RM 100
Mobile Plan
RM 30 - RM 50
Entertainment & Others
RM 200 - RM 400
View more about Bachelor of Business Administration(Hons)(Digital Business Management) | MMU Multimedia University on main site