Bachelor of Business Administration(Hons)(Marketing Management) | Multimedia University
Category: Degree
Specifications
Province/City
Kuala Lumpur
Language for Teaching
English
Field of Study
Economics and Management
Course Start Date
Apr
Course Start Date
Aug
Course Start Date
Oct
Course
Degree
Country
Malaysia
Annual Course Fees
Below RM 20k
Details
Duration
3 Years
Mode
Physical
Campus
Malacca
Medium
English
Intake
Apr, Aug, Oct
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Step 2
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Step 3
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Student Type
Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen
Entry Requirement
UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
Contact Us
Select Scholarship
PTPTN Loan Selection
Not Applicable
No PTPTN loan available
E-Square Waiver
E-Square Waiver
RM 100
Fee Breakdown
Tuition Fee
RM 12,900
Resources Fee
RM 1,900
Deposit
RM 0
Application Fee
RM 500
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
RM 15,300
Benefits via E-Square Application:
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
Year 1
- English for Business Communication
- Understanding Management
- Financial Accounting for Managers
- Quantitative Analysis Models for Business
- Entrepreneurship and Ethical Practices
- Financial Management
- Introductory Microeconomics
- Fundamentals of Marketing
- Human Capital and Organisational Behaviour
- Digital Business
- Cyber Security
Year 2
- Introductory Macroeconomics
- Quality and Operations Management
- Data Analytics for Businesses
- Supply Chain Management
- Business Application Development
- Selling and Sales Management
- Business Risk Management
- Innovation Management
- Introduction to Financial Technologies
- Management of Strategy
- International Business OR International Economics
- Marketing Research Methods
- Promotional Marketing
- Understanding Consumer
- Retailing
Year 3
- Business Information Systems
- Strategic Management Information Systems OR Business Intelligence
- Project Management
- Marketing Management Research Project
- International Marketing
- Strategic Marketing
- International Trade and Policy
- Social Media and Digital Marketing
- Product and Service Marketing
- Industrial Training
Future Career Prospects
Main Directions
- Marketing executives
- Industrial marketers
- Product development managers
- Business and marketing strategists
- Service quality experts
- Customer relationship managers
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